Marlo Thomas has been a long-standing public face of St. Jude Children’s Research Hospital, serving as the National Outreach Director. While she is most recognized for her philanthropic contributions and advocacy rather than drawing a traditional salary, questions often arise about what compensation someone in her position might receive — especially in the nonprofit sector. In 2025, this topic also intersects with broader salary insights across related roles such as nonprofit executives, navigators, Peloton instructors, and more.
Let’s break down the realities of Marlo Thomas’ likely compensation model, analyze industry standards, and examine comparable roles.
Marlo Thomas’ St. Jude Salary in 2025
Marlo Thomas reportedly does not receive a salary for her work with St. Jude. She has publicly stated in past interviews that her role is entirely volunteer-based, as she is deeply invested in continuing the legacy of her father, Danny Thomas, who founded the hospital.
Key Points:
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Volunteer Role: No disclosed or reported salary.
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Philanthropic Commitment: Focused on raising awareness and funds.
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Honorary Position: Seen more as a symbolic leadership role rather than an executive employment position.
Average Salary for Nonprofit Executives
While Marlo Thomas volunteers, the average nonprofit executive director in 2025 earns a salary based on several key factors:
Average Salary Overview:
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National Average: $103,000–$145,000 annually
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Top Earners (20+ yrs experience): $170,000+
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Small Nonprofits: Often below $90,000
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Large Institutions (like St. Jude): $150,000–$250,000+ for executives
Factors Influencing Salary:
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Size of the organization
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Location (urban vs. rural)
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Level of responsibility and fundraising goals
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Years of experience and education
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Certifications like CFRE (Certified Fund Raising Executive)
Related Roles and Their Salaries in 2025
Below are a few high-profile and relevant roles with estimated 2025 salaries:
1. Peloton Instructor Salary
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Average Take-home: $103,000–$150,000 annually
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Top Instructors: Can exceed $300,000 with endorsements and bonuses
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Factors: Audience reach, social influence, and contract negotiations
2. Senior Lead Navigator (Auxano Salary)
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Average Salary: $95,000–$125,000
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Experience Matters: With 10+ years, salaries can rise to $140,000
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Certifications: Project management or leadership certifications are beneficial
3. Sideline Reporter Salary
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Entry-Level: $40,000–$60,000
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Mid-Career: $75,000–$120,000
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Top Talent: Can make $200,000+, depending on network exposure and market
Education & Certifications That Impact Salary
Pursuing the right credentials can increase salary potential in nonprofit and media-related roles:
Key Qualifications:
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Bachelor’s in Communications, PR, or Nonprofit Management
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CFRE Certification: Boosts credibility in nonprofit fundraising
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MBA or MPA: Helps in scaling to executive roles
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Media Training: Valuable for public-facing roles
Job Market Trends in 2025
In-Demand Skills:
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Digital fundraising expertise
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Cross-platform media presence
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Strategic leadership and stakeholder communication
Market Outlook:
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Nonprofit Sector: Continued growth due to increased charitable giving
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Health Philanthropy: Rising demand for high-impact roles in cancer research and children’s health
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Influencer & Brand Ambassador Roles: Expected to grow, especially those tied to cause marketing
Benefits of Working in Nonprofit & Related Fields
Common Perks:
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Meaningful work and impact
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Flexible schedules
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Professional development opportunities
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Health and wellness benefits
Final Thoughts
While Marlo Thomas doesn’t take a salary for her contributions to St. Jude, her role highlights the unique blend of passion, legacy, and influence that powers many nonprofit leaders. For those pursuing similar paths — whether in fundraising, media, or health nonprofits — salaries can be highly rewarding, both financially and emotionally.
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