Average NFL Cheerleader Salary in 2025

NFL cheerleaders play a vital role in enhancing the game-day experience, supporting their teams, and engaging with fans. However, when it comes to compensation, the reality is that NFL cheerleading salaries are often not as high as many might expect, especially when compared to other professional sports roles. As we look into 2025, it’s important to understand the salary trends, factors influencing earnings, and the benefits associated with this career. This guide offers a comprehensive look at the average NFL cheerleader salary, what influences pay, and the job outlook.

1. Average NFL Cheerleader Salary in 2025

In 2025, NFL cheerleaders’ salaries remain relatively modest compared to other sports professions. Most cheerleaders are not paid for the full duration of the year and instead receive compensation for their performance at games and other related events. Here’s a breakdown:

Average Salary: The average annual salary for an NFL cheerleader in 2025 is estimated to range from $25,000 to $35,000. This can fluctuate based on experience, location, and the team’s popularity.
Hourly Pay: Some teams pay cheerleaders an hourly rate for practices and events. On average, NFL cheerleaders can earn between $15 to $25 per hour. However, many cheerleaders report working significant hours beyond what they are compensated for, including travel, media appearances, and public events.
Per Game Pay: Some NFL cheerleaders are compensated on a per-game basis, with payments averaging between $100 to $150 per game. This can increase if they attend additional events such as charity functions or promotional appearances.

2. Factors Influencing NFL Cheerleader Earnings

While the base pay for NFL cheerleaders is relatively standardized, several factors can impact overall earnings.

2.1 Team Popularity and Market Size

High-Profile Teams: Cheerleaders for high-profile teams like the Dallas Cowboys, Los Angeles Rams, or New England Patriots may receive higher compensation due to the larger fan base and sponsorship opportunities associated with these teams.
Small Market Teams: Teams in smaller markets or less globally recognized areas typically offer lower pay due to fewer sponsorship and promotional opportunities.

2.2 Experience and Tenure

Rookies: New cheerleaders, or those with minimal experience, generally earn at the lower end of the pay scale. Their compensation may start at $15,000 to $25,000 annually, depending on the team.
Veteran Cheerleaders: Those with more experience, often over 3-5 years with the same team, may see their salaries increase. Veterans can make $30,000 to $40,000 or more, especially if they hold leadership roles like squad captain or choreographer.

2.3 Off-Season Earnings and Additional Work

Promotional Events: Many NFL cheerleaders increase their earnings by participating in offseason events such as photo shoots, charity events, and team promotions.
Endorsements and Sponsorships: Some popular cheerleaders may secure sponsorship deals or endorsements, which can supplement their income significantly.

3. Salary by Experience

The salary progression for NFL cheerleaders is heavily influenced by experience. Here’s a look at how pay scales might evolve over time:

Entry-Level: New cheerleaders can expect to earn between $15,000 and $25,000 annually. These salaries reflect the hours spent in rehearsals, games, and other team-related events.
Mid-Level (3-5 years): Cheerleaders with more experience and a strong performance record typically see an increase in pay, ranging from $25,000 to $40,000 annually. They may also receive more opportunities for media appearances and additional endorsements.
Senior-Level (5+ years): Senior cheerleaders, or those who have been with the team for an extended period, might see salaries ranging from $35,000 to $50,000 annually. Senior cheerleaders often take on leadership roles such as choreographers, squad captains, or ambassadors for the team.

4. Job Market Trends for NFL Cheerleaders

As of 2025, the job market for NFL cheerleaders continues to be competitive, but opportunities remain plentiful for those who are passionate about cheerleading and prepared to put in the work.

4.1 Competition for Spots

High Demand: Thousands of applicants try out each year for the coveted position of NFL cheerleader, and the competition is fierce. Only a few are selected after auditions, physical fitness tests, and skill assessments.
Training Camps: Many teams require extensive training camps, which adds a layer of difficulty to securing a position.

4.2 Increased Focus on Branding

Personal Branding: More cheerleaders are focusing on building personal brands through social media, creating business opportunities such as merchandise sales, or promoting fitness programs and lifestyle products.
Public Recognition: As NFL cheerleaders gain more public recognition, some may secure deals to act as influencers or brand ambassadors for products, raising their earning potential.

5. Benefits of Being an NFL Cheerleader

While the salary might not be the highest, NFL cheerleaders receive several benefits that enhance their overall compensation package.

5.1 Travel and Exposure

Cheerleaders often travel with their teams to various cities for away games, which provides them with travel opportunities that are typically fully funded. This can include airfare, accommodation, and per diem for meals and other expenses.

5.2 Health and Fitness

Many teams provide gym memberships, fitness training, and health services as part of their cheerleader benefits package. This helps cheerleaders maintain the physical fitness necessary for their demanding roles.

5.3 Networking and Career Opportunities

Cheerleaders have the opportunity to build networks with team owners, players, sponsors, and media, which can lead to future career opportunities both within and outside the NFL.

6. Education and Certifications That Impact Salary

While formal education is not typically required for NFL cheerleaders, there are certifications and experiences that may influence salary.

6.1 Dance and Fitness Certifications

Dance Training: Most NFL cheerleaders come from a background in dance, gymnastics, or cheerleading, which enhances their marketability. Formal dance certifications can improve the chances of making the team and might contribute to higher pay.
Fitness Certifications: Some cheerleaders enhance their earning potential by becoming certified in fitness or personal training, allowing them to supplement their income through teaching fitness classes or offering personal training services.

7. Job Outlook and Future Prospects

The job outlook for NFL cheerleaders in 2025 remains steady. While the job itself may not offer the highest financial reward, it provides a platform for those looking to break into the entertainment and sports industries. Moreover, as teams continue to embrace social media and digital marketing, cheerleaders have more opportunities to expand their income through personal branding and endorsements.

Conclusion

Becoming an NFL cheerleader in 2025 offers a unique opportunity to work in a highly visible and energetic environment. While the salary may not be as high as other professional sports roles, the perks, benefits, and career exposure make it a rewarding career path for passionate individuals. Factors like experience, team popularity, and additional income sources play a significant role in determining overall earnings. With the rise of personal branding and social media influence, the earning potential for NFL cheerleaders may continue to grow in the coming years.