In 2025, the role of an account executive remains one of the most dynamic and rewarding careers in sales and business development. Whether you’re considering entering the field or are a seasoned professional, understanding the salary landscape is crucial for planning your career trajectory.
This guide explores average salaries, key influencing factors, earnings by experience, job outlook, and how to boost your take-home pay.
🧾 What Is the Average Salary for an Account Executive in 2025?
As of mid-2025, the average salary for an account executive in the United States is approximately $72,000 per year, with total compensation (including bonuses and commissions) ranging between $55,000 and $120,000+ depending on the industry, location, and performance.
Salary Ranges:
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Entry-Level (0–2 years): $50,000 – $65,000
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Mid-Level (3–5 years): $65,000 – $85,000
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Senior-Level (6–10+ years): $85,000 – $130,000+
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Enterprise/Strategic Account Executives: $120,000 – $180,000+
🔍 Key Factors That Influence Salary
Several factors play a role in determining how much an account executive earns:
1. Industry
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Tech and SaaS: Typically the highest-paying sector, with average salaries exceeding $90,000 due to the complexity and value of products sold.
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Healthcare/Pharma: Offers competitive salaries and strong job stability.
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Advertising & Media: Mid-range earnings with high variability in bonus structure.
2. Location
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Major metropolitan areas such as San Francisco, New York City, Boston, and Seattle offer higher salaries to compensate for cost of living.
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Remote positions may offer more flexible earnings, though sometimes lower base salaries.
3. Experience and Performance
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High-performing AEs with strong sales track records often earn well beyond the average via commissions.
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Career longevity and a strong client book directly influence pay and advancement.
4. Education and Certifications
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A bachelor’s degree in business, marketing, or communications is typically preferred.
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Sales-specific certifications such as:
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Certified Professional Sales Person (CPSP)
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Sandler Training Certification
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HubSpot Sales Software Certification
can increase competitiveness and salary potential.
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📈 Salary by Experience Level
| Experience Level | Base Salary | Bonus & Commission | Total Compensation |
|---|---|---|---|
| Entry-Level | $55,000 | $5,000 – $10,000 | $60,000 – $65,000 |
| Mid-Level | $70,000 | $10,000 – $20,000 | $80,000 – $90,000 |
| Senior-Level | $90,000 | $20,000 – $40,000+ | $110,000 – $130,000+ |
🌟 Benefits of Being an Account Executive
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Commission-based earning potential – rewards high performance
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Career mobility – often a stepping stone to sales leadership
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Workplace variety – includes client meetings, presentations, and strategic planning
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Bonuses, stock options, and perks – especially in tech companies
🔮 Job Market Trends in 2025
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AI Integration: Account executives who can leverage AI tools (like CRM analytics, sales automation) are in higher demand.
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Remote Work Stability: Many organizations continue to support hybrid or remote AE roles, opening geographic options for candidates.
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Growth in B2B SaaS Sales: Software as a Service continues to expand, offering high-value opportunities and high commissions.
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Data-Driven Sales: Companies now prioritize data proficiency alongside soft skills in hiring AEs.
🧠 How to Increase Your Salary as an Account Executive
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Upskill regularly – Stay current with tools like Salesforce, HubSpot, and LinkedIn Sales Navigator.
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Network within your industry – Referrals often lead to higher-paying opportunities.
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Target high-paying industries – SaaS, cybersecurity, and fintech are booming.
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Consider lateral moves – Moving to a different company can yield a higher salary than an internal promotion.
🎓 Do Education and Certifications Matter?
Yes — while not always required, a relevant degree and professional certifications can significantly enhance your credibility and earning potential.
Recommended:
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Bachelor’s in Business, Marketing, or Communication
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CPSP, NASP, MEDDIC certification
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Continued learning through sales bootcamps and LinkedIn Learning
Final Thoughts
The account executive salary in 2025 reflects both the value and complexity of the role in today’s business environment. With the right experience, education, and industry focus, AEs can earn well into six figures. As companies continue to invest in customer acquisition and relationship management, skilled account executives will remain in high demand.