Price Is Right Models' Salary in 2025

“The Price Is Right” has been a staple of American television since its debut in 1972. Central to its enduring appeal are the models who showcase the show’s prizes, adding glamour and excitement to each episode. As of 2025, the compensation for these models reflects their vital role in the show’s success.

Average Salary Range

In 2025, models on “The Price Is Right” earn approximately $800 per day. Given the show’s typical filming schedule, this amounts to an estimated $100,000 to $120,000 annually. This figure represents a significant increase from earlier years; for instance, in 2000, model Kathleen Bradley reported earning about $2,000 for a week’s worth of shows, highlighting the positive trend in compensation over the past decades.

Factors Influencing Earnings

Several factors contribute to the earnings of “The Price Is Right” models:

Experience and Tenure: Long-standing models often negotiate higher pay due to their familiarity with the show’s dynamics and audience.
Screen Time: Models featured more prominently in episodes may receive additional compensation or bonuses.
Additional Roles: Engaging in promotional activities, such as representing the show at events or participating in social media campaigns, can supplement a model’s income.
Publicity and Popularity: Models who cultivate a strong fan base or public persona may leverage their popularity for higher earnings or external opportunities.

Salary by Experience

Earnings can vary based on a model’s experience:

New Models: Typically start at the base rate of around $800 per day.
Established Models: With several years on the show, models can negotiate higher daily rates or receive bonuses, potentially increasing their annual earnings beyond the average range.
Veteran Models: Long-term models with significant tenure and public recognition may command premium rates and have opportunities for additional income through endorsements or personal appearances.

Job Market Trends

The entertainment industry, including game shows like “The Price Is Right,” has seen several trends affecting model compensation:

Increased Production Budgets: Successful, long-running shows often allocate more funds to talent, including models, to maintain quality and viewer engagement.
Social Media Influence: Models with a strong online presence can enhance the show’s brand, leading to potential increases in compensation or additional revenue streams.
Diversity and Inclusion: There’s a growing emphasis on diverse representation, which can influence hiring practices and opportunities for models from various backgrounds.

Benefits

Beyond base pay, models on “The Price Is Right” may receive various benefits:

Health Insurance: Comprehensive medical, dental, and vision coverage.
Retirement Plans: Access to 401(k) plans with potential employer matching.
Paid Time Off: Vacation days and personal leave, aligned with industry standards.
Professional Development: Opportunities for training in areas like public speaking, media relations, and personal branding.

Job Outlook

The role of models on “The Price Is Right” remains stable, given the show’s enduring popularity. However, aspiring models should consider:

Competition: Positions are limited, and openings are infrequent, leading to a highly competitive selection process.
Industry Changes: Shifts in television production, such as the rise of streaming platforms, could influence future opportunities and roles.

Certifications and Education

While formal education isn’t a prerequisite, certain qualifications can enhance a model’s prospects:

Modeling and Acting Workshops: Training in these areas can improve on-camera presence and confidence.
Public Relations and Communication Courses: Beneficial for models involved in promotional activities or media engagements.
Fitness and Wellness Certifications: Maintaining a healthy lifestyle is often essential, and certifications can demonstrate a commitment to physical well-being.

Conclusion

As of 2025, models on “The Price Is Right” enjoy competitive salaries reflective of their contributions to the show’s success. With factors like experience, screen time, and public engagement influencing earnings, the role offers both financial rewards and professional growth opportunities. Aspiring models should focus on building a diverse skill set, gaining relevant experience, and staying attuned to industry trends to enhance their prospects in this dynamic field.