The technology sector continues to thrive in 2025, and with it, IT sales professionals are enjoying competitive compensation packages. Whether you’re considering a career in IT sales or looking to negotiate your next raise, understanding the average salary and contributing factors is essential. This guide covers everything from salary by experience to industry trends, offering a comprehensive look at what IT sales professionals can expect this year.
What Is the Average IT Sales Salary in 2025?
As of 2025, the average IT sales salary in the U.S. is approximately $103,000 per year, with variation depending on location, industry segment, and job role. This number includes base salary, bonuses, and commissions, which are a major part of total compensation in sales roles.
Base Salary: ~$70,000 – $90,000
Commission & Bonuses: $10,000 – $40,000+
Total Compensation: $90,000 – $130,000+
Senior professionals and those in enterprise sales can make well over $150,000 annually, with top performers in high-growth sectors earning even more.
Key Factors That Influence IT Sales Salary
Several factors can significantly affect how much an IT sales professional earns in 2025:
1. Experience Level
Entry-Level (0–2 years): $55,000 – $75,000
Mid-Level (3–5 years): $80,000 – $110,000
Senior Level (6–10+ years): $110,000 – $150,000+
Executive/Enterprise Sales: $160,000 – $250,000+
2. Location
Higher salaries in major tech hubs like:
San Francisco, CA
Austin, TX
New York City, NY
Seattle, WA
Lower salaries in smaller markets, though cost of living may offset this.
3. Industry & Product Type
Selling SaaS or cybersecurity products often commands higher commissions.
Hardware sales may offer lower commission potential.
4. Sales Performance
High performers can double or triple their base salary with commissions.
Quota attainment and upsell success are major drivers.
IT Sales Salary vs. Similar Roles in 2025
| Role | Average Salary |
|---|---|
| IT Sales Representative | $103,000 |
| Salesforce Account Executive | $115,000 |
| Peloton Sales Instructor | $65,000 |
| Penetration Test Sales Rep | $120,000 |
| SAP Solution Sales Expert | $135,000 |
| Senior Lead Navigator (Auxano) | $140,000 |
Note: Salary may vary depending on company size, niche, and performance incentives.
Take-Home Pay on a $103K IT Sales Salary
Here’s a rough breakdown of monthly take-home pay for someone earning $103,000 annually:
Gross Monthly Pay: ~$8,583
Federal Taxes: ~$1,200
State Taxes (varies): ~$300 – $600
Take-Home Pay: ~$6,800 – $7,000/month
Factors such as benefits, retirement contributions, and healthcare plans may slightly alter this.
Education, Certifications & Skills That Boost Salary
While a degree isn’t always required, having a background in business, marketing, or technology helps. Certifications and skills that can increase salary include:
Relevant Certifications:
Certified Sales Professional (CSP)
Sandler Sales Certification
AWS Cloud Practitioner
Salesforce Certified Sales Cloud Consultant
Valuable Skills:
CRM proficiency (Salesforce, HubSpot)
B2B negotiation tactics
Technical understanding of products (e.g., cybersecurity, cloud)
Data-driven selling
IT Sales Job Market Trends in 2025
The IT sales job market in 2025 is highly active, driven by digital transformation, AI adoption, and growing demand for enterprise SaaS solutions.
Key Trends:
Remote & hybrid sales roles are the norm.
AI-driven CRM tools enhance productivity and reduce admin work.
Increased demand for salespeople with technical knowledge.
Top talent retention through higher commissions and equity options.
Benefits and Perks Beyond Salary
Aside from competitive pay, IT sales roles often include:
Uncapped commission structures
Stock options or equity
Performance bonuses
Flexible work arrangements
Travel opportunities (for enterprise sales roles)
Job Outlook: Is IT Sales a Good Career in 2025?
Absolutely. IT sales remains a lucrative and fast-growing field, offering opportunities for both entry-level professionals and seasoned veterans. With continued investment in digital tools, cybersecurity, and cloud platforms, the demand for skilled sales talent is only increasing.
Final Thoughts
If you’re considering a career in IT sales or aiming to grow within the field, 2025 is a promising time. With high earning potential, clear career paths, and strong job stability, IT sales offers professionals a dynamic and rewarding future.