Jake from State Farm is more than just a recognizable TV persona—he represents one of the most iconic advertising campaigns in recent years. Behind the khakis and charm lies a real job, often played by actors or brand representatives. But how much does Jake from State Farm earn in 2025, and what factors influence that salary?
This article breaks down Jake from State Farm’s salary, explores job market trends, and examines what education or experience can impact earnings in similar brand ambassador or commercial acting roles.
What Is Jake from State Farm’s Average Salary in 2025?
As of 2025, the actor currently portraying Jake from State Farm—Kevin Miles—earns an estimated salary between $100,000 and $150,000 annually, depending on his contract, endorsements, and other promotional activities tied to State Farm’s advertising.
However, this salary can vary depending on several factors:
-
Role type (commercial actor vs. full-time brand ambassador)
-
Duration and exclusivity of the contract
-
Public appearances and endorsements
-
Union membership (e.g., SAG-AFTRA)
Factors That Influence Jake from State Farm’s Salary
1. Experience and Reputation
-
Kevin Miles, the current actor, has a solid background in acting, which boosts his marketability and bargaining power.
-
Prior experience in commercials or television increases the chances of securing higher-paying brand gigs.
2. Media Exposure
-
The more prominent the campaign, the more valuable the actor becomes. Jake from State Farm appears across digital, print, and TV, enhancing exposure—and compensation.
3. Contract Length and Exclusivity
-
Long-term contracts with exclusive rights typically offer higher compensation due to non-compete clauses and brand loyalty.
4. Geographic Location
-
Salaries for brand ambassadors and actors can differ based on the cost of living in their filming or residence location—LA and NYC generally pay more.
Salary Comparison by Experience Level
| Experience Level | Estimated Salary (2025) |
|---|---|
| Entry-Level Commercial Actor | $20,000 – $50,000/year |
| Mid-Level Actor/Brand Ambassador | $50,000 – $90,000/year |
| High-Profile Commercial Actor (e.g., Jake from State Farm) | $100,000 – $150,000/year |
| National Celebrity Endorser | $150,000 – $500,000+/year |
Related Professions and Salaries in 2025
-
Peloton Instructor Salary: $80,000 – $150,000/year
-
SAP Consultant Salary: $100,000 – $180,000/year
-
Penetration Tester Salary: $90,000 – $160,000/year
-
Senior Lead Navigator (Healthcare/Insurance): $85,000 – $130,000/year
-
Brand Influencer (Social Media): $60,000 – $200,000+/year (varies with followers/engagement)
Benefits of Playing a Role Like Jake from State Farm
-
National Exposure: Builds a public persona and can lead to acting or endorsement opportunities.
-
Steady Pay: Long-running commercials provide recurring income through royalties or renewals.
-
Industry Credibility: Association with a respected brand opens doors within the industry.
-
Fringe Benefits: Travel, promotional appearances, and perks such as SAG health insurance.
Job Outlook and Trends in 2025
-
Increasing Demand for Relatable Brand Ambassadors: Brands continue to value personalities that consumers can connect with.
-
Shift Toward Multimedia Presence: Actors today must be versatile across platforms like TikTok, YouTube, and streaming ads.
-
Commercial Acting as a Viable Career: With social media and influencer marketing on the rise, roles like Jake from State Farm gain even more visibility and income potential.
Education, Certifications, and Skills That Impact Salary
While no formal degree is required to be a commercial actor, having certain qualifications and skills can enhance prospects:
-
Acting or Theater Degree
-
On-camera Training or Workshops
-
SAG-AFTRA Membership: Offers better pay rates and protections
-
Improvisation and Public Speaking Skills
-
Experience in Voiceover or Media Production
Final Takeaway: Is Being Jake from State Farm a Good Gig?
Absolutely. Jake from State Farm’s salary in 2025 reflects the lucrative nature of commercial acting at a national level. With earnings potentially reaching six figures annually, the role offers not just income, but career growth, stability, and mainstream visibility.